Mavic — Poster

The company has manufactured or previously manufactured wheelsets, hubs, brakes, fenders, cassettes, discs, headsets, computers, chains, bridges, rods, cranks, bottom brackets and pedal cars, but is best known for its alloy wheels. Recently, the company has developed into the production of technical footwear and clothing for cyclists. The task was to create an advertising concept for the rims and tires system.